Wednesday 6 August 2008

CW Making Lemonade From Critics' Lemons

In a unique advertizing campaign, the CW network has pulled quotes from negative reviews for Gossip Girl, and is victimization them in billboard ads to further the series. Among them, the New York Post's assertion that the usher is "a nasty piece of work," and the Parents Television Council's description of it as "mind-blowingly inappropriate." The PTC did not objective to its review being used by the network. "Normally," it said, "we have to pay for our outdoor advertising." Meanwhile, on Monday, Gossip Girl picked up six awards at the TeenChoice 2008 ceremony, including Choice TV Show: Drama. It besides won for Choice TV: Breakout Show; Breakout Actress in a Drama and Breakout Star Female (Blake Lively), Breakout Star Male (Chace Crawford) and Villain (Ed Westwick).